Arsenal breaks new ground in Ethiopia

Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.
Arsenal FC Ethiopia
The three-year-partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia.
Dashen Brewery will also directly engage with supporters in Ethiopia through the club’s digital platforms, promotional activities and marketing initiatives featuring Arsenal first-team players and club legends.
Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.”
The partnership follows backing from overseas shareholders of Dashen Brewery (Duet and Vasari).
Dashen Brewery chief executive officer Devlin Hainsworth added: “We are truly excited about this partnership. Dashen & Arsenal share common values with community being at the heart of both brands. This partnership will see Dashen invest both in grassroots football while at the same time supporting our commitment to creating meaningful consumer experiences.”

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  1. WHAT IS KHAT WITHOUT WASHING IT DOWN WITH NICE COLD DASHEN BEER MANY LOCALS SAY.
    KHAT CHEWING IS ILLEGAL IN ALMOST ALL COUNTRIES OF THE WORLD BUT NOT IN ETHIOPIA THAT IS OUTSIDE OF DISTRICT 1 (TIGRAI) WHERE THE ONLY PART OF ETHIOPIA THAT KHAT IS OUTLAWED IN.
    khat is belived to bring in many tourists since the khat smuggling business is GETING CRACKED DOWN all over Europe and beyond.
    TWO OF THE TOP TEN RICHEST ETHIOPIANS MADE THEIR MONEY BY EXPORTING KHAT.
    Just one week ago 16 kilograms of khat was caught after being illegally smuggled to Europe from Ethiopia. ome 16 kilograms of khat, a psychotropic drug (scientific name: Catha edulis) worth some $12,000 on the illegal market was seized at the post office on Tomášikova street in Bratislava, the capital of Slovakia, on September 21.
    The package arrived one week earlier from Ethiopia.
    “Eight plastic bags with dried plant were packed in two carton boxes,” the Slovak Financial Administration spokesperson Patrícia Macíková said, as quoted by the TASR newswire.
    After proper investigation, criminal experts revealed that the plant is on the list of prohibited substances.
    The police subsequently detained 35-year-old Austrian of Somali origin Adam A. I. and 25-year-old Czech David U., who went to the post office for the package, Macíková added.
    The two men may now face prosecution. If the investigator lays charges against them, they will be threatened with three to 10 years in prison,.

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